Recently Maker’s Mark decided to drop their ABV by 3% to allow for continuity of supply. Everyone on the internet got in a reyt huff and so a week later they reversed their decision. Publicity stunt or not? Anyway the best place to read about the whole saga is in this comprehensive blog post from the peeps at boozedancing. Thanks and enjoy!
The Maker’s Mark ABV Conundrum
On February 9th, I received the following email from the good people at Maker’s Mark:
Dear Maker’s Mark® Ambassador,
Lately we’ve been hearing from many of you that you’ve been having difficulty finding Maker’s Mark in your local stores. Fact is, demand for our bourbon is exceeding our ability to make it, which means we’re running very low on supply. We never imagined that the entire bourbon category would explode as it has over the past few years, nor that demand for Maker’s Mark would grow even faster.
We wanted you to be the first to know that, after looking at all possible solutions, we’ve worked carefully to reduce the alcohol by volume (ABV) by just 3%. This will enable us to maintain the same taste profile and increase our limited supply so there is enough Maker’s Mark to go around, while we continue…
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